Markus'' Field Journal

Uninvited, unfiltered, inconvenient, and usually counterintuitive by nature.

I write here when something crosses my mind that’s worth sharing. No schedule, no filler. Subscribe if you want the rare update that adds value, and nothing that doesn’t.

Tag: Business Philosophy

Entry #28

The Surgeon Analogy

Some prospects come into the first meeting with a clear expectation: you are the expert, you have seen this before, so tell me what to do. No process, no discovery, no follow-up questions. Just the answer. And if you do not deliver one on the spot, they quietly conclude you...