Which Type Of Business is Yours?

Which Type Of Business is Yours?

Which Type Of Business is Yours?

In 1964 Soviet astronomer Nikolai Kardashev proposed a scale to measure the technological advancement of a civilization by the amount of energy it can harness.. It ranges from Type I, a planetary civilization, to Type III, a galactic society. On that scale, our civilization is ranks 0.75.

I like to use a similar scale to measure the ingenuity of a business.

Type I: The “me too” business. Almost always if there is a new business idea that has proven successful, there are a lot of imitators and outright copies of the original business. Their only way to compete is on price and lower quality.

Type II: “Build a better mouse trap” businesses…

Type III: These businesses have an idea. They do not spend gauging their competition, but do something truly new. They become a leader and the competition tries to catch up with them.

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Markus Abraham

Markus Abraham

I am a consultant and a business owner and the privilege of working with multinational blue-chips as well as small startups, generating a wealth of experience along the way. And I want to share. I am writing about strategy, innovation, business purpose, all things digital and performance. If you want to know more about me, please visit my about page. If you are new to this blog, start here. If you think, you could benefit off hiring me as your consultant, I have a dedicated page to give you more information about how we can work together.