The Truth vs. ‘What Sells’

The Truth vs. ‘What Sells’

The Truth vs. ‘What Sells’

Conventional wisdom tells us that you need to sell what sells if you want to succeed in business. But what if ‘what sells’ gives your client a false sense of achievement or security and the truth, however uncomfortable, needs to be heard?

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Markus Abraham

Markus Abraham

I am a consultant and a business owner and the privilege of working with multinational blue-chips as well as small startups, generating a wealth of experience along the way. And I want to share. I am writing about strategy, innovation, business purpose, all things digital and performance. If you want to know more about me, please visit my about page. If you are new to this blog, start here. If you think, you could benefit off hiring me as your consultant, I have a dedicated page to give you more information about how we can work together.